My 5 year old granddaughter loved her new fairy dress! She couldn’t pick out her favourite fairy….she loved them all too much !! Too cute 🥰

We love these pants! The fit is great, the fabric soft and durable, and the print is so much fun!

So comfy and soft. Beautifully made, great quality. My favourite shirt my son owns.

Such a pretty colour and so soft and comfortable for a dear granddaughter.. Your clothing fits so nicely and it's great that it lasts so well.

Another amazing purchase! The colour is so beautiful and material is incredibly soft. I’m so thrilled it will last a long time for my babe to enjoy.

We’ve had several pairs of Pure Colour Baby pants in the last few years and these do not disappoint. The fabric is adorable and the fit is amazing and lasts throughout several seasons. We will continue to be returning customers!

Amazing pants that fit great over my girls cloth diaper bum. The dino print is amazing and I am trying very hard not to buy all the sizes so she can wear them forever. (Mostly because soon enough she will have opinions about what prints she likes ...granted in our house dinosaurs is a pretty safe bet...)

We love them! So soft and durable

Love these pants and my son is obsessed with them! Need to buy extras for laundry days;)

This sweater is so unbelievably soft and fits like a dream! Also, not too hot for a summer layering sweater! I bought the 6-18 month size for my 9 month old and there's so much room left on the arms and bottom of the sweater that she'll be wearing it for a while, yet doesn't look bulky at all right now! Love it!

We purchased a pair of pants for our daughter who is almost 3 and a pair for baby boy due in February! Our daughter loves hers! They’re so soft and comfortable, I want a pair! Would 100% recommend and can’t wait to buy more!!

These are sooooo comfy and practical. Love that my 18 month old won't outgrow this for a long time! Thank you for giving Canadian mamas and papas an ethical baby clothes option!!