The “Grow With Me” Philosophy
Have you ever tried getting your baby dressed in the morning in a cute pair of pants you were saving for just the right time, only to discover that your little one has outgrown the garment before they even had a chance to wear it? We know how frustrating it can be.
Your children are growing constantly, and while you want to invest in high-quality clothing, you often think about whether you can justify the cost of things like organic clothes that may not make it into your child’s wardrobe rotation, let alone last a season. Pure Colour Baby was founded by Lindsay, a mom and former interior designer. When Lindsay had children of her own, she wanted to find a way to make kid’s clothing stylish, ethical, and economical for families with growing children. She knows first hand how quickly babies and children outgrow their clothing, and having pieces that last is important. That’s why Pure Colour Baby operates on a “Grow With Me” philosophy, designed to help you feel good about investing in cute, high quality garments.
What is the “Grow With Me” philosophy?
The “Grow With Me” philosophy means our products are designed with features to extend the life of every garment. Our clothing doesn’t just last for a season or a size, but can be adjusted to fit your child through multiple sizes. When you purchase an item from Pure Colour Baby, you’re getting children’s clothes that will last your size 3T toddler up to size 5T. This gives you and your child more time with the pieces you love and you can feel good knowing you’re getting great value for money. Our fabrics are certified organic cottons and eco-friendly lyocell that is comfortable to wear and easy to care for. One pair of Pure Colour Baby leggings can easily replace 2-3 pairs of pants for one child, but with the high quality fabric we use, these pieces can make great hand me downs to be enjoyed by other kids! We want our clothes to be worn, loved, and passed on to siblings and friends when they’re outgrown.
How does it work?
You might be asking yourself how it’s possible to have children’s clothing that grows with them. Our pieces, like the popular harem pants, are designed with adjustable features that can be rolled or folded to fit your child’s current size. These “Grow with Me” pants have extra wide cuffs and long, foldable waistbands. They are available in multiple colourways, fun patterns, and range in sizes from 0-6 months up to 3T-5T. They also look great with our pullovers and t-shirts. All of our fabric is soft, stretchy and never tight or bunchy. Your child will not only be able to wear their favourite pants or leggings for months - or even a couple of years - but they will also be comfortable moving and playing in them for the entire life of the garment.
When you shop with Pure Colour Baby, you can rest assured that you’re getting premium children’s clothing items designed with children in mind. We know how important it is to stick to a budget, while also knowing you want to get the best items possible for your little ones.
Shop with us online, or visit us at our boutique in Kingson to experience the “Grow with Me” philosophy first hand.